Louis Vuitton, Chanel and Dior are among top 10 ranked luxurious brands in 2025

By 2025, it's expected that 30% of all luxury sales will occur online, demonstrating how important the digital sphere is to a brand's appeal. Online popularity has become a gauge of how consumers feel about a company because a strong digital presence can put a brand at the top of the popular list.

Compare My Jet has investigated and ranked the Google search volume for hundreds of high-end retailers across all 195 nations, covering fashion, cars, jewelry, and hotels, in order to determine which luxury companies are the most well-known worldwide. 

Louis Vuitton revealed as the world’s most popular luxury brand

The top 10 most popular luxury brands in the world:

Louis Vuitton is the most well-known brand in the world, ranking first in 81 nations, including Monaco, Switzerland, Ireland, and the United Arab Emirates.

The upscale fashion label was established in Paris, France, in 1854. Thanks to its LV monogram, the brand has become one of the most recognizable in the world.

In 32 nations, including Ghana, Russia, and India, the luxury automobile brand Lamborghini is the most popular, making it the second most popular luxury brand overall.

Mercedes-Benz is another luxury car maker that comes in second to Lamborghini; in 23 nations, this brand is the most popular, including South Africa, Finland, and Argentina. Louis Vuitton is the most popular luxury brand in 29 European countries.

The leading luxury brands in Europe are: 

The leading luxury brands in Europe are:

In addition to being the second most popular luxury brand globally, Louis Vuitton is the most popular luxury brand in Europe, surpassing even Hermès, L'Occitane, and Porsche.

In 29 European nations, the French fashion house is the most popular brand. Michael Kors is the next most popular, although only in three of those countries. In two countries each, Hermès, L'Occitane, Mercedes-Benz, and Porsche are the leading brands.